Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from esmea.ca (the “Site").

Personal information we collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit https://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How do we use your personal information? We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services, based on your preferences.

We use the Device Information that we collect to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

Sharing your personal information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information by reviewing their privacy policy at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Information by reviewing their privacy policy at https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.

Behavioral advertising As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at https://optout.aboutads.info/.

Do not track Please note that we do not change our Site's data collection and use practices when we receive a Do Not Track signal from your browser.

Your rights If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information provided below.

Additionally, if you are a European resident, we note that we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests, as listed above. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention When you place an order through the Site, we will retain your Order Information for our records unless and until you request us to delete this information.

Changes We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.